THE GRAPHIC METAPHOR

Abstract

Abstract: Creative conceptual upload of conceptual aspects related to images. The prototype encyclopedic referent connected with the source picture does not appear to have any conceptual properties that the author wants the reader to apply to the referent associated with the target image. Similar to emergent qualities in spoken metaphors, these conceptual elements are not stable in the traditional referents but rather develop as part of the reader's relevance-seeking interpretation process. The form of ad hoc concept generation for linguistic metaphors, is appropriate for this sort of conceptual upload. The reader will take into account encyclopedic elements that don't immediately relate to the goal image's referent. In the third scenario, a significant adjustment of the features is necessary, and only by losing their stability can they be applied to the new referent. In the first two cases, the features were minimally adjusted to include the new referent while maintaining their conceptual quality. Consequently, one or more of these features will inevitably need to be adjusted in order to be attributed to the referent associated with the target image. As a matter of fact, a thorough process of adjustment is necessary since the emergent features that arise are not immediately relevant to the objective. This metaphorical attribute of the boss appears during interpretation since our understanding of bulldozers does not include information about their being obstinate or impolite. To put it briefly, the hearer can choose to begin with the presumption that bulldozers are machines that are used to clear obstructions out of the path. The boss is not immediately affected by these. According to cognitive linguistics, there is an underlying conceptual metaphor—THE MIND IS A MACHINE—that explains this metaphor.[1:90]